Communication to the public is a crucial element in enhancing the public
administration’s efforts, and is essential, particularly in the fight against mosquitoes,
especially the tiger mosquito.
To raise awareness towards prevention measures and to clarify the reasons behind
government decisions regarding disinfestation campaigns to non-experts (larvicides
are certainly less visible, but no less effective than adulticides), it is essential to
implement thorough information campaigns.
POSTERS, LEAFLETS and FLYERS
Easily distributed and useful tools to constantly draw attention to the tiger mosquito
problem. To be effective, flyers and posters must:
• attract the attention of even the hastiest passersby, reminding them, for example,
that they didn’t treat their drains this week.
• illustrate, through the use of cartoons, a few clear instructions on what to do for
those who only have a few seconds to spare looking at posters and flyers.
• For those who have the time and willingness to read, the text should complement
the illustrations.
INFORMATIVE BOOKLETS
These are intended for those who wish to increase their knowledge of mosquitoes
without going into excessive detail, such as teachers who wish to supplement the
information provided by informative videos to teach their students. The text should
therefore be as free of scientific jargon as possible, using simple, easily
understandable language.
TECHNICAL BOOKLETS
For pest control professionals, municipal technicians, or politicians planning a pest
control contract, dedicated informative materials are valuable resources to make
the right choices and decisions.
COLORING BOOKS
Children, with their curiosity and enthusiasm for new things, can be effective in
spreading mosquito prevention knowledge among families. These themed coloring
books are therefore aimed at them.
GAZEBOS and STALLS
To reach those who usually don’t pay much attention to flyers or newspaper articles,
a stall set up during a social gathering (a weekly market, a local fair, etc.) is usually
successful. People out and about are certainly more open and curious to check out a stall where they can observe live mosquito eggs, aquariums with larvae and fish
feeding on them, and examples of macroinvertebrates that prey on pre-imaginal
culicidae stages. On this occasion, thanks also to videos and informative materials,
many will take advantage of the information gained.
INFORMATION and EVENTS
Although information evenings are typically attended by few people, there are tricks
to exponentially increase participation, such as giving away samples of larvicidal
tablets.
Great satisfaction from school activities, with treasure hunts (at the hearth) and
educational courses, perhaps to conclude the school year with a big party in the
theater where children, and their parents, become the protagonists.